Advancing competitive intelligence as a correlation of competitive advantage in Iraqi banking industry
The extant literature suggests that firms could gain and sustain competitive advantage using competitive intelligence. Competitive intelligence is a tool that keeps firms abreast of changes in market preferences, technology, competition, and social and strategic positionings. However, despite the fa...
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Main Authors: | Zaidan, Hatem Jasim, Sulaiman, Zuraidah, Thoo, Ai Chin, Hasbullah, Nornajihah Nadia, EL-Ghorra, Monir Hamatto |
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Format: | Article |
Language: | English |
Published: |
Human Resource Management Academic Research Society
2022
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Subjects: | |
Online Access: | http://eprints.utm.my/id/eprint/100510/1/HatemJasimZaidan2022_AdvancingCompetitiveIntelligenceasaCorrelation.pdf http://eprints.utm.my/id/eprint/100510/ http://dx.doi.org/10.6007/IJARBSS/v12-i2/12299 |
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