Influence of competitive intelligence success on business competitive advantage: A conceptual framework
Companies must obtain credible data on market indicators in order to face competitive challenges in today's business world effectively. An effective competitive intelligence system is, therefore, an essential requirement for attaining competitive advantage goals as spelt out in firms' miss...
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| Main Authors: | , , |
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| Format: | Article |
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Primrose Hall Publishing Group
2020
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| Online Access: | http://eprints.utm.my/id/eprint/93096/ https://www.ijicc.net/index.php/ijicc-editions/2020/166-vol-11-iss-13 |
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