Marketing for beginners: step - by - step guide
The university has launched a "Marketing for Beginners: Step by Step Guide" module for Gen Z students at Malaysian Institutions of Higher Learning. The module provides comprehensive information on marketing concepts, theories, and processes, with in-class activities, examples, case studies...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Penerbit UTeM Press
2023
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| Subjects: | |
| Online Access: | http://eprints.utem.edu.my/id/eprint/27375/1/Marketing%20for%20beginners%20-%20step%20-%20by%20-%20step%20guide.pdf http://eprints.utem.edu.my/id/eprint/27375/ https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=123242 |
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