The effectiveness of marketing tools in student admission in higher education institutes in Malaysia

• 主要作者: Abd Aziz, Mohamad Azlan
• 格式: Thesis
• 語言: English; English
• 出版: 2012
• 主題: H Social Sciences (General); HF Commerce
• 在線閱讀: http://eprints.utem.edu.my/id/eprint/14958/1/The%20effectiveness%20of%20marketing%20tools%20in%20student%20admission%20in%20higher%20education%20institutes%20in%20Malaysia.pdf; http://eprints.utem.edu.my/id/eprint/14958/2/The%20effectiveness%20of%20marketing%20tools%20in%20student%20admission%20in%20higher%20education%20institutes%20in%20Malaysia.pdf; http://eprints.utem.edu.my/id/eprint/14958/; http://library.utem.edu.my:8000/elmu/index.jsp?module=webopac-d&action=fullDisplayRetriever.jsp&szMaterialNo=0000085556

In Malaysia, there are lots of Higher education's institutions (HEI) operated and this created a stiff competition among the institution to attract student's admission into their HEI. Thus, this study is to find the inter relation in between the marketing mix concept with perception of stu...