The moderation of innovation on the relationship between market orientation and firm performance

Rapid changes in globalization trends demand manufacturers to improve quality, serviceability and versatility, in order to stay competitive in the manufacturing industry. Broadly, Malaysia's manufacturing industry has expected to grow and expand to stay relevant and compete in this competitive...

Full description

Saved in:
Bibliographic Details
Main Author: Mohd Yusof, Sitinor Wardatulaina
Format: Thesis
Language:English
English
Published: 2021
Subjects:
Online Access:http://eprints.utem.edu.my/id/eprint/26022/1/The%20moderation%20of%20innovation%20on%20the%20relationship%20between%20market%20orientation%20and%20firm%20performance.pdf
http://eprints.utem.edu.my/id/eprint/26022/2/The%20moderation%20of%20innovation%20on%20the%20relationship%20between%20market%20orientation%20and%20firm%20performance.pdf
http://eprints.utem.edu.my/id/eprint/26022/
https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=121255
Tags: Add Tag
No Tags, Be the first to tag this record!