Cover Image

Marketing for beginners: step - by - step guide

The university has launched a "Marketing for Beginners: Step by Step Guide" module for Gen Z students at Malaysian Institutions of Higher Learning. The module provides comprehensive information on marketing concepts, theories, and processes, with in-class activities, examples, case studies...

Full description

Saved in:
Bibliographic Details
Main Authors: Othman, Azrina, Mohamad, Norhidayah, Mohd Din, Adilah
Other Authors: Yusof, Mohd Hafizuddin
Format: Book
Language:English
Published: Penerbit UTeM Press 2023
Subjects:
H Social Sciences (General)
HF Commerce
Online Access:http://eprints.utem.edu.my/id/eprint/27375/1/Marketing%20for%20beginners%20-%20step%20-%20by%20-%20step%20guide.pdf
http://eprints.utem.edu.my/id/eprint/27375/
https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=123242
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

http://eprints.utem.edu.my/id/eprint/27375/1/Marketing%20for%20beginners%20-%20step%20-%20by%20-%20step%20guide.pdf
http://eprints.utem.edu.my/id/eprint/27375/
https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=123242

Similar Items