Marketing for beginners: step - by - step guide

• Main Authors: Othman, Azrina, Mohamad, Norhidayah, Mohd Din, Adilah
• Other Authors: Yusof, Mohd Hafizuddin
• Format: Book
• Language: English
• Published: Penerbit UTeM Press 2023
• Subjects: H Social Sciences (General); HF Commerce
• Online Access: http://eprints.utem.edu.my/id/eprint/27375/1/Marketing%20for%20beginners%20-%20step%20-%20by%20-%20step%20guide.pdf; http://eprints.utem.edu.my/id/eprint/27375/; https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=123242

The university has launched a "Marketing for Beginners: Step by Step Guide" module for Gen Z students at Malaysian Institutions of Higher Learning. The module provides comprehensive information on marketing concepts, theories, and processes, with in-class activities, examples, case studies...