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Marketing for beginners: step - by - step guide

The university has launched a "Marketing for Beginners: Step by Step Guide" module for Gen Z students at Malaysian Institutions of Higher Learning. The module provides comprehensive information on marketing concepts, theories, and processes, with in-class activities, examples, case studies...

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Bibliographic Details
Main Authors: Othman, Azrina, Mohamad, Norhidayah, Mohd Din, Adilah
Other Authors: Yusof, Mohd Hafizuddin
Format: Book
Language:English
Published: Penerbit UTeM Press 2023
Subjects:
H Social Sciences (General)
HF Commerce
Online Access:http://eprints.utem.edu.my/id/eprint/27375/1/Marketing%20for%20beginners%20-%20step%20-%20by%20-%20step%20guide.pdf
http://eprints.utem.edu.my/id/eprint/27375/
https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=123242
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record_format eprints
spelling my.utem.eprints.273752024-05-30T11:53:07Z http://eprints.utem.edu.my/id/eprint/27375/ Marketing for beginners: step - by - step guide Othman, Azrina Mohamad, Norhidayah Mohd Din, Adilah H Social Sciences (General) HF Commerce The university has launched a "Marketing for Beginners: Step by Step Guide" module for Gen Z students at Malaysian Institutions of Higher Learning. The module provides comprehensive information on marketing concepts, theories, and processes, with in-class activities, examples, case studies, and exercises. It combines theory and practice, emphasizing practical execution of marketing techniques and the 4Ps framework. Penerbit UTeM Press Yusof, Mohd Hafizuddin 2023 Book PeerReviewed text en http://eprints.utem.edu.my/id/eprint/27375/1/Marketing%20for%20beginners%20-%20step%20-%20by%20-%20step%20guide.pdf Othman, Azrina and Mohamad, Norhidayah and Mohd Din, Adilah (2023) Marketing for beginners: step - by - step guide. Penerbit UTeM Press, Durian Tunggal, Melaka. ISBN 9789672792901 https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=123242
institution Universiti Teknikal Malaysia Melaka
building UTEM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknikal Malaysia Melaka
content_source UTEM Institutional Repository
url_provider http://eprints.utem.edu.my/
language English
topic H Social Sciences (General)
HF Commerce
spellingShingle H Social Sciences (General)
HF Commerce
Othman, Azrina
Mohamad, Norhidayah
Mohd Din, Adilah
Marketing for beginners: step - by - step guide
description The university has launched a "Marketing for Beginners: Step by Step Guide" module for Gen Z students at Malaysian Institutions of Higher Learning. The module provides comprehensive information on marketing concepts, theories, and processes, with in-class activities, examples, case studies, and exercises. It combines theory and practice, emphasizing practical execution of marketing techniques and the 4Ps framework.
author2 Yusof, Mohd Hafizuddin
author_facet Yusof, Mohd Hafizuddin
Othman, Azrina
Mohamad, Norhidayah
Mohd Din, Adilah
format Book
author Othman, Azrina
Mohamad, Norhidayah
Mohd Din, Adilah
author_sort Othman, Azrina
title Marketing for beginners: step - by - step guide
title_short Marketing for beginners: step - by - step guide
title_full Marketing for beginners: step - by - step guide
title_fullStr Marketing for beginners: step - by - step guide
title_full_unstemmed Marketing for beginners: step - by - step guide
title_sort marketing for beginners: step - by - step guide
publisher Penerbit UTeM Press
publishDate 2023
url http://eprints.utem.edu.my/id/eprint/27375/1/Marketing%20for%20beginners%20-%20step%20-%20by%20-%20step%20guide.pdf
http://eprints.utem.edu.my/id/eprint/27375/
https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=123242
_version_ 1800727459980640256
score 13.222552

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