THE IMPACT OF VIRAL MARKETING IN THE TOURISM INDUSTRY IN MALAYSIA POST COVID-19 PANDEMIC
Viral marketing played a major role in tourism marketing for the government and private sector. This marketing strategies often referred to as electronic word-of-mouth (eWOM). Extensive research studies have been carried out on the mechanism and importance of viral marketing. However, there is a res...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
INTI International University
2022
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/1613/1/v2022_09.pdf http://eprints.intimal.edu.my/1613/ http://ipublishing.intimal.edu.my/jobss.html |
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