An emperical study on innovative traditional food products and customer acceptance using theory of planned behavior

• 主要作者: Mohd Daud, Dalilah
• 格式: Thesis
• 语言: English; English
• 出版: 2012
• 主题: T Technology (General); TX Home economics
• 在线阅读: http://eprints.utem.edu.my/id/eprint/14580/1/An_Empirical_Study_on_Innovatif_Traditional_Food_Products_and_Customer_Acceptance_Using_Theory_of_Planned_Behavior.pdf; http://eprints.utem.edu.my/id/eprint/14580/7/An%20emperical%20study%20on%20innovative%20traditional%20food%20products%20and%20customer%20acceptance%20using%20Theory%20of%20Planned%20Behavior.pdf; http://eprints.utem.edu.my/id/eprint/14580/; https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=84885

The contribution of traditional foods to the diets of the people cannot be overlooked and also its contribution to social development such jobs opportunities and increases the family income for small scale traditional food industry. In order to preserve and sustaining the traditional foods for futur...