An emperical study on innovative traditional food products and customer acceptance using Theory of Planned Behavior

The contribution of traditional foods to the diets of the people cannot be overlooked and also its contribution to social development such jobs opportunities and increases the family income for small scale traditional food industry. In order to preserve and sustaining the traditional foods for fu...

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Bibliographic Details
Main Author: Dalilah, Mohd Daud
Format: Thesis
Published: 2012
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