An emperical study on innovative traditional food products and customer acceptance using Theory of Planned Behavior

The contribution of traditional foods to the diets of the people cannot be overlooked and also its contribution to social development such jobs opportunities and increases the family income for small scale traditional food industry. In order to preserve and sustaining the traditional foods for fu...

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Main Author: Dalilah, Mohd Daud
Format: Thesis
Language:English
English
Published: 2012
Subjects:
Online Access:http://eprints.utem.edu.my/id/eprint/14580/1/An_Empirical_Study_on_Innovatif_Traditional_Food_Products_and_Customer_Acceptance_Using_Theory_of_Planned_Behavior.pdf
http://eprints.utem.edu.my/id/eprint/14580/7/An%20emperical%20study%20on%20innovative%20traditional%20food%20products%20and%20customer%20acceptance%20using%20Theory%20of%20Planned%20Behavior.pdf
http://eprints.utem.edu.my/id/eprint/14580/
https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=84885
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spelling my.utem.eprints.145802022-05-20T11:58:30Z http://eprints.utem.edu.my/id/eprint/14580/ An emperical study on innovative traditional food products and customer acceptance using Theory of Planned Behavior Dalilah, Mohd Daud T Technology (General) TX Home economics The contribution of traditional foods to the diets of the people cannot be overlooked and also its contribution to social development such jobs opportunities and increases the family income for small scale traditional food industry. In order to preserve and sustaining the traditional foods for future generation, the traditional food products business operators need to refine the processing, the packaging, the attribute of traditional foods and some innovation need to be made in response to the new societal needs. It is however important to get an insight into consumers' perceptions, expectations and attitudes towards innovations related to traditional food product. Thus, this study is conducted to find out the determinants that influence customers purchase intention and behavior towards the innovative traditional food products with the use of Theory of Planned Behavior. This study is also conducted to analyze the relationship of attitude, social norms and perceived behavior control towards purchase intention and behavior of innovative traditional food products. The data was collected about 120 consumers from shopping malls in Melaka. Factor analysis was proposed in this study. The multiple regressions were used to examine the relationship and to test the six hypotheses. Results showed that attitude, social norm and perceived behavior control have positive relationship towards the purchase intention and behavior of innovative traditional food products. 2012 Thesis NonPeerReviewed text en http://eprints.utem.edu.my/id/eprint/14580/1/An_Empirical_Study_on_Innovatif_Traditional_Food_Products_and_Customer_Acceptance_Using_Theory_of_Planned_Behavior.pdf text en http://eprints.utem.edu.my/id/eprint/14580/7/An%20emperical%20study%20on%20innovative%20traditional%20food%20products%20and%20customer%20acceptance%20using%20Theory%20of%20Planned%20Behavior.pdf Dalilah, Mohd Daud (2012) An emperical study on innovative traditional food products and customer acceptance using Theory of Planned Behavior. Masters thesis, Universiti Teknikal Malaysia Melaka. https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=84885
institution Universiti Teknikal Malaysia Melaka
building UTEM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknikal Malaysia Melaka
content_source UTEM Institutional Repository
url_provider http://eprints.utem.edu.my/
language English
English
topic T Technology (General)
TX Home economics
spellingShingle T Technology (General)
TX Home economics
Dalilah, Mohd Daud
An emperical study on innovative traditional food products and customer acceptance using Theory of Planned Behavior
description The contribution of traditional foods to the diets of the people cannot be overlooked and also its contribution to social development such jobs opportunities and increases the family income for small scale traditional food industry. In order to preserve and sustaining the traditional foods for future generation, the traditional food products business operators need to refine the processing, the packaging, the attribute of traditional foods and some innovation need to be made in response to the new societal needs. It is however important to get an insight into consumers' perceptions, expectations and attitudes towards innovations related to traditional food product. Thus, this study is conducted to find out the determinants that influence customers purchase intention and behavior towards the innovative traditional food products with the use of Theory of Planned Behavior. This study is also conducted to analyze the relationship of attitude, social norms and perceived behavior control towards purchase intention and behavior of innovative traditional food products. The data was collected about 120 consumers from shopping malls in Melaka. Factor analysis was proposed in this study. The multiple regressions were used to examine the relationship and to test the six hypotheses. Results showed that attitude, social norm and perceived behavior control have positive relationship towards the purchase intention and behavior of innovative traditional food products.
format Thesis
author Dalilah, Mohd Daud
author_facet Dalilah, Mohd Daud
author_sort Dalilah, Mohd Daud
title An emperical study on innovative traditional food products and customer acceptance using Theory of Planned Behavior
title_short An emperical study on innovative traditional food products and customer acceptance using Theory of Planned Behavior
title_full An emperical study on innovative traditional food products and customer acceptance using Theory of Planned Behavior
title_fullStr An emperical study on innovative traditional food products and customer acceptance using Theory of Planned Behavior
title_full_unstemmed An emperical study on innovative traditional food products and customer acceptance using Theory of Planned Behavior
title_sort emperical study on innovative traditional food products and customer acceptance using theory of planned behavior
publishDate 2012
url http://eprints.utem.edu.my/id/eprint/14580/1/An_Empirical_Study_on_Innovatif_Traditional_Food_Products_and_Customer_Acceptance_Using_Theory_of_Planned_Behavior.pdf
http://eprints.utem.edu.my/id/eprint/14580/7/An%20emperical%20study%20on%20innovative%20traditional%20food%20products%20and%20customer%20acceptance%20using%20Theory%20of%20Planned%20Behavior.pdf
http://eprints.utem.edu.my/id/eprint/14580/
https://plh.utem.edu.my/cgi-bin/koha/opac-detail.pl?biblionumber=84885
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