Customer relationship management (CRM): The impact on SMEs performance

• Main Authors: Siti Hajar, Mohamad, Norfaridatul Akmaliah, Othman, Izaidin, Abdul Majid, Juhaini, Jabar, Mastura, Roni
• 格式: Conference or Workshop Item
• 語言: English
• 出版: 2013
• 主題: TS Manufactures; HD28 Management. Industrial Management
• 在線閱讀: http://eprints.utem.edu.my/id/eprint/13097/1/C2.pdf; http://eprints.utem.edu.my/id/eprint/13097/

The Customer Relationship Management (CRM) strategy has become very popular among organizations and companies; hence it’s very common in large companies implement CRM to compete and promote their businesses. However, CRM strategies are not very common in Small and Medium Enterprises (SMEs). SMEs hav...