Electronic customer relationship management (E-CRM) features: Comparing two football clubs (Manchester United & Chelsea FC)

• Main Authors: Ado, Abdullahi Bala, Hassan, Haslinda, Mohd Nasir, Mohd Herry
• Format: Conference or Workshop Item
• Language: English
• Published: 2015
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/17520/1/06_ICoEC2015%201-9.pdf; http://repo.uum.edu.my/17520/; http://icoec.my/index.php/proceedings/5-icoec-2015-proceedings/89-electronic-customer-relationship-management-e-crm-features-comparing-two-football-clubs-manchester-united-chelsea-fc

Electronic customer relationship management (e-CRM) is a vital activity of sports marketing that allows building longterm relationship between companies and its customers or fans.This paper examines the content analysis ofthe websites of two football clubs (FC), Manchester United (MU) and Chelsea, f...