Customer relationship management (CRM): The impact on SMEs performance
The Customer Relationship Management (CRM) strategy has become very popular among organizations and companies; hence it’s very common in large companies implement CRM to compete and promote their businesses. However, CRM strategies are not very common in Small and Medium Enterprises (SMEs). SMEs hav...
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Main Authors: | Siti Hajar, Mohamad, Norfaridatul Akmaliah, Othman, Izaidin, Abdul Majid, Juhaini, Jabar, Mastura, Roni |
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Format: | Conference or Workshop Item |
Language: | English |
Published: |
2013
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Subjects: | |
Online Access: | http://eprints.utem.edu.my/id/eprint/13097/1/C2.pdf http://eprints.utem.edu.my/id/eprint/13097/ |
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