Customer relationship management (CRM): The impact on SMEs performance
The Customer Relationship Management (CRM) strategy has become very popular among organizations and companies; hence it’s very common in large companies implement CRM to compete and promote their businesses. However, CRM strategies are not very common in Small and Medium Enterprises (SMEs). SMEs hav...
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| Main Authors: | , , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://eprints.utem.edu.my/id/eprint/13097/1/C2.pdf http://eprints.utem.edu.my/id/eprint/13097/ |
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