Knowledge – Driven CRM: Issues and challenges
In this paper, we will examine the issues surrounding the convergence of KDD (Knowledge Discovery in Databases) and CRM (Customer Relationship Management) in building knowledge – driven CRM. By understanding the issues and challenges, we hope to achieve better customer understanding and thus, cr...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2004
|
| Subjects: | |
| Online Access: | http://repo.uum.edu.my/13868/1/KM133.pdf http://repo.uum.edu.my/13868/ http://www.kmice.cms.net.my |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|