Customer profile management system using CRM
The conventional approach in customer management is the reason why the inefficiency of customer management occurred, as well as the increase of promotion cost and the distance in relationship between the existing customers and the organization. By looking at the Customer Relationship Management (CRM...
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| Format: | Thesis |
| Language: | English |
| Published: |
2010
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| Online Access: | http://eprints.utm.my/id/eprint/11572/6/AlfattahIbrahimMFSKSM2010.pdf http://eprints.utm.my/id/eprint/11572/ |
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