Elements of marketing mix that affects brand loyalty of prescription drugs in Penang

Kajian ini bertujuan untuk meninjau hubungan di antara elemen-elemen kombinasi pemasaran yang terpilih dan pembentukan kesetiaan pengguna terhadap jenama. This study explores the relationships between selected marketing mix elements and the creation of brand loyalty...

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书目详细资料
主要作者:	N.S Murugiah, Muthu Kumar
格式:	Thesis
语言:	English
出版:	2009
主题:	HF5001-6182 Business
在线阅读:	http://eprints.usm.my/25491/1/Elements_of_marketing_mix_that_affects_brand.pdf http://eprints.usm.my/25491/
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