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Service quality: gaps in the Malaysian telemarketing industry

Facing many rapid changes and challenges in the dynamic information technology environment, and the ever-increasing competitive pressures, many firms in telemarketing services have employed service quality as a principle competitive weapon. This study investigates the discrepancy between customer�...

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書誌詳細
主要な著者:	Mohd Kassim, Norizan, Bojei, Jamil
フォーマット:	論文
言語:	English
出版事項:	Elsevier 2002
オンライン･アクセス:	http://psasir.upm.edu.my/id/eprint/112413/3/112413.pdf http://psasir.upm.edu.my/id/eprint/112413/ https://linkinghub.elsevier.com/retrieve/pii/S0148296300002241
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