Global marketing strategies : an examination of the Malaysian wooden furniture industry / Jamil Bojei, Mohd. Shahwahid Haji Othman and Yeap Teik Bu

• Main Authors: Bojei, Jamil, Othman, Mohd. Shahwahid, Yeap, Teik Bu
• Format: Article
• Language: English
• Published: Faculty of Business and Management ; UiTM Press 2002
• Subjects: Malaysia; Furniture industry and trade; Export marketing. International marketing
• Online Access: http://ir.uitm.edu.my/id/eprint/11432/1/AJ_JAMIL%20BOJEI%20JIBE%2002.pdf; http://ir.uitm.edu.my/id/eprint/11432/; https://jibe.uitm.edu.my/

The Malaysian wooden furniture industry's export performance has shown a remarkable I achievement over the last decades. This industry like other natural evolving clusters is characterized by small-and-medium-scale industries (SMIs), labor intensive and less specialized production technology. T...