Impact of marketing communication strategies on consumers' acceptance and brand equity in Malaysian fertilizer industry.
The agriculture sector has a profound effect on Malaysian people, economy and environment. Studies show that communication plays an important role in agricultural industry, helping agriculture businesses such as fertilizer manufacturers/suppliers to grow and prosper, builds relationships, strengthen...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
American-Eurasian Network for Scientific Information (AENSI Publisher)
2014
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/34866/1/Hasnida.pdf http://ir.unimas.my/id/eprint/34866/ http://www.ajbasweb.com/ |
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