The impact of brand equity dimension toward customer purchasing intention on proton cars in Shah Alam / Nur Ashyikin Abdul Latif

• Main Author: Abdul Latif, Nur Ashyikin
• Format: Monograph
• Language: English
• Published: Bachelor of Science (Hons) Statistics 2015
• Subjects: HE Transportation and Communications; Automotive transportation; General special
• Online Access: http://ir.uitm.edu.my/id/eprint/34271/1/34271.pdf; http://ir.uitm.edu.my/id/eprint/34271/

The study is focused on investigating the impact of brand equity dimensions towards customer purchasing intention on PROTON cars. These brand equity dimensions are divided into four that include brand awareness, brand association, brand loyalty and perceived quality on brand. All of brand equity dim...