What affects Malaysian consumers’ intention to purchase hybrid car?
The purpose of this study are to examine the factors influence consumers’ intention to purchase hybrid car and explore the roles of consumption values in automotive context.The study has been examining the direct relationship between functional value, symbolic value, emotional value, novelty value a...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Canadian Center of Science and Education
2015
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/20736/1/ASS%2011%2026%202015%2052%2063.pdf http://repo.uum.edu.my/20736/ http://doi.org/10.5539/ass.v11n26p52 |
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