Engagement Strategies for Stakeholder Management in New Technology Development in the Fertilizer Industry – A Conceptual Framework

• Main Authors: Ammar Redza, Ahmad Rizal, Shahrina, Md Nordin, Mohd Shamsuri, Saad, Kamariah, Ismail
• Format: Article
• Language: English
• Published: World Academy of Science, Engineering and Technology 2012
• Subjects: H Social Sciences (General); HE Transportation and Communications; S Agriculture (General)
• Online Access: http://ir.unimas.my/id/eprint/34867/1/Engagement%20Strategies%20for%20Stakeholder%20Management%20in%20New%20Technology%20Development%20-%20Copy.pdf; http://ir.unimas.my/id/eprint/34867/; https://publications.waset.org/7239/engagement-strategies-for-stakeholder-management-in-new-technology-development-in-the-fertilizer-industry-a-conceptual-framework; https://doi.org/10.5281/zenodo.1333432

Communication is becoming a significant tool to engage stakeholders since half of the century ago. In the recent years, there has been rapid growth of new technology developments. In tandem with such developments, there has been growing emphasis in communication strategies and management especial...