Beyond Rational Choice Theory: Multifaceted Determinants of Participation in Palm Oil Sustainable Certification Amongst Smallholders in Malaysia

• Main Authors: Ammar Redza, Ahmad Rizal, Shahrina, Md Nordin, Siti Haslina, Hussin, Siti Rahayu, Hussin
• Format: Article
• Language: English
• Published: Frontiers 2021
• Subjects: H Social Sciences (General); HE Transportation and Communications; S Agriculture (General)
• Online Access: http://ir.unimas.my/id/eprint/35775/1/beyond1.pdf; http://ir.unimas.my/id/eprint/35775/; https://www.frontiersin.org/articles/10.3389/fsufs.2021.638296/full; https://doi.org/10.3389/fsufs.2021.638296

The demand for palm oil is steadily increasing where global consumption in 2020 has reached 77 million metric tons or equivalent to 7 kg of palm per capita usage. However, the industry is under critics for unsustainable production practice and environmental degradation due to unscrupulous deforestat...