The ironies of new innovation and the sunset industry: Diffusion and adoption

• Main Authors: Ammar Redza, Ahmad Rizal, Sobia, Mannan, Rafeek Galea, Shameem, Shahrina, M. Nordin
• Format: Article
• Language: English
• Published: Elsevier Science, Ltd. 2017
• Subjects: H Social Sciences (General); HE Transportation and Communications; S Agriculture (General)
• Online Access: http://ir.unimas.my/id/eprint/34868/1/Ammar%20Redza%20Ahmad%20Rizal.pdf; http://ir.unimas.my/id/eprint/34868/; https://www.sciencedirect.com/science/article/abs/pii/S0743016716303187; https://doi.org/10.1016/j.jrurstud.2017.07.015

Agriculture plays a vital role in the Malaysian economy. Within the agriculture sector, paddy is considered important as it is the staple food for the nation. Innovation is considered as an important and necessary component in the development of agricultural activities, while communication is the po...