Malaysians’ Perception Towards Electronic Word-Of-Mouth (Ewom) And Online Social Network Advertisements For Travel Planning

The aim of this study is to understand and identify the roles of electronic word-of-mouth (eWOM) and online social network advertisements in influencing the consumer online social network usage intention for travel planning among Malaysians. The independent variables used in this study are electroni...

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Bibliographic Details
Main Author: Low, Way Anne
Format: Final Year Project Report
Language:English
Published: Universiti Malaysia Sarawak (UNIMAS) 2017
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Online Access:http://ir.unimas.my/id/eprint/33664/1/Low%20Way%20Anne%20ft.pdf
http://ir.unimas.my/id/eprint/33664/
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