Malaysians’ Perception Towards Electronic Word-Of-Mouth (Ewom) And Online Social Network Advertisements For Travel Planning
The aim of this study is to understand and identify the roles of electronic word-of-mouth (eWOM) and online social network advertisements in influencing the consumer online social network usage intention for travel planning among Malaysians. The independent variables used in this study are electroni...
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| Format: | Final Year Project Report |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak (UNIMAS)
2017
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| Online Access: | http://ir.unimas.my/id/eprint/33664/1/Low%20Way%20Anne%20ft.pdf http://ir.unimas.my/id/eprint/33664/ |
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