The Reputation Quotient as a Corporate Reputation Measurement in the Malaysian Banking Industry: A Confirmatory Factor Analysis
The Reputation Quotient is one of the popular measurements for corporate reputation. It has been tested within a cross-cultural setting among countries in the United States, Europe and Australia. However, there is no reliable evidence that the Reputation Quotient is fit for Malaysia. The purpose of...
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Main Authors: | Dwi Sunu Kanto, Slamet Widodo, Ernest Cyril, de Run, Abu Hassan, Md. Isa |
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Format: | E-Article |
Language: | English |
Published: |
Elsevier Ltd.
2016
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Subjects: | |
Online Access: | http://ir.unimas.my/id/eprint/17679/1/The%20reputation%20quotient%20as%20a%20corporate%20reputation%20measurement%20%28abstract%29.pdf http://ir.unimas.my/id/eprint/17679/ http://www.sciencedirect.com/science/article/pii/S1877042816301239 |
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