Risk factors of contractor's corporate reputation
Apparently, the quest for product and service differentiation has highlighted that intangible assets like reputation provide potential competitive advantage to an organisation. Reputation is built from ‘inside out’ of an organisation. The process would involved building a solid foundation of cor...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2006
|
| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/647/1/CM_49%5B1%5D._Risk_factors_for_contractor._Fuziah.pdf http://eprints.utm.my/id/eprint/647/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|