Developing an Alternative Measurement of Corporate Reputation within the Malaysian Context

• Main Authors: Dwi Sunu Kanto, Slamet Widodo, Ernest Cyril, de Run, Abu Hassan, Md. Isa
• Format: E-Article
• Language: English
• Published: Institute of Interdisciplinary Business Research 2013
• Subjects: HM Sociology
• Online Access: http://ir.unimas.my/id/eprint/8624/1/Developing%20an%20Alternative%20Measurement%20of%20Corporate%20Reputation%20within%20the%20Malaysian%20Context%20%28abstract%29.pdf; http://ir.unimas.my/id/eprint/8624/; http://www.researchgate.net/publication/253239865_Developing_an_Alternative_Measurement_of_Corporate_Reputation_within_the_Malaysian_Context

The measurement of corporate reputation is a growing issue for practitioners and academics. The corporate reputation measurement literature concentrates on the United States and European countries. There is an obvious lack of studies especially on the development of corporate reputation measuremen...