The Reputation Quotient as a Corporate Reputation Measurement in the Malaysian Banking Industry: A Confirmatory Factor Analysis

The Reputation Quotient is one of the popular measurements for corporate reputation. It has been tested within a cross-cultural setting among countries in the United States, Europe and Australia. However, there is no reliable evidence that the Reputation Quotient is fit for Malaysia. The purpose of...

Full description

Saved in:
Bibliographic Details
Main Authors: Dwi Sunu Kanto, Slamet Widodo, Ernest Cyril, de Run, Abu Hassan, Md. Isa
Format: E-Article
Language:English
Published: Elsevier Ltd. 2016
Subjects:
Online Access:http://ir.unimas.my/id/eprint/17679/1/The%20reputation%20quotient%20as%20a%20corporate%20reputation%20measurement%20%28abstract%29.pdf
http://ir.unimas.my/id/eprint/17679/
http://www.sciencedirect.com/science/article/pii/S1877042816301239
Tags: Add Tag
No Tags, Be the first to tag this record!
Be the first to leave a comment!
You must be logged in first