Relationship between corporate identity and corporate reputation: A case of a Malaysian higher education
Organizations need corporate identity for survival.This identity is developing through the projection of one positive image that will increase its public confidence about the quality and achievements of the organization.This paper attempts to identify corporate identity and reputations of Universiti...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Petra Christian University
2007
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/21814/1/JMP%202%202%202007%20%2081-89.pdf http://repo.uum.edu.my/21814/ http://jurnalpemasaran.petra.ac.id/index.php/mar/article/view/17006 |
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