Complaint Behaviour between Generations and Its Transmissions: An Exploratory Study in Malaysia
Despite the abundance of marketing literature on consumer complaint behaviour, little is done to explicate such behaviour from generational perspectives. How the older and younger groups complain, and whether the latter learn or inherit behavioural values from the former remain unknown. Using theo...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Canadian Center of Science and Education
2016
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/14263/1/Complaint.pdf http://ir.unimas.my/id/eprint/14263/ http://dx.doi.org/10.5539/ijbm.v11n11p279 |
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