Promoting Malaysian Government Universities: Potential Students’ Views

• Main Authors: Ernest Cyril, de Run, Tamil selvi, Renganathan
• Format: E-Article
• Language: English
• Published: Asian Journal of Business Research 2013
• Subjects: H Social Sciences (General)
• Online Access: http://ir.unimas.my/id/eprint/8628/1/Promoting%20Malaysian%20Government%20Universities%20Potential%20Students%27%20Views%20%28abstract%29.pdf; http://ir.unimas.my/id/eprint/8628/; http://www.researchgate.net/publication/264156461_Promoting_Malaysian_Government_Universities_Potential_Students'_Views

This study sets out to determine the choice of Malaysian Universities by Form Five and Form Six students in Malaysia. Further to that, respondents were asked of their choice of branding statements and promotion tools for Universities. The top three Universities chosen as first choice were UM, USM...