Brand co-creation: revitalising Bumiputera-owned SMEs post-COVID-19
Undoubtedly, COVID-19 pandemic has changed the global micro and macro environment, causing misery and large-scale loss of human life, spreading fear of uncertainty as well as severe disruptions among smaller operating margins especially small and medium enterprises (SMEs). International and local lo...
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| Main Authors: | , |
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| Format: | Proceedings |
| Language: | English English |
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| Online Access: | https://eprints.ums.edu.my/id/eprint/27087/1/Brand%20co-creation%2C%20revitalising%20Bumiputera-owned%20SMEs%20post-COVID-19-ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/27087/2/Brand%20Co-Creation%2C%20Revitalising%20Bumiputera-Owned%20SMEs%20Post-COVID-19.pdf https://eprints.ums.edu.my/id/eprint/27087/ |
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