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Brand co-creation: revitalising Bumiputera-owned SMEs post-COVID-19

Undoubtedly, COVID-19 pandemic has changed the global micro and macro environment, causing misery and large-scale loss of human life, spreading fear of uncertainty as well as severe disruptions among smaller operating margins especially small and medium enterprises (SMEs). International and local lo...

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Bibliographic Details
Main Authors: Charlie Albert Lasuin, Azizah Omar
Format: Proceedings
Language:English
English
Subjects:
HF Commerce
Online Access:https://eprints.ums.edu.my/id/eprint/27087/1/Brand%20co-creation%2C%20revitalising%20Bumiputera-owned%20SMEs%20post-COVID-19-ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/27087/2/Brand%20Co-Creation%2C%20Revitalising%20Bumiputera-Owned%20SMEs%20Post-COVID-19.pdf
https://eprints.ums.edu.my/id/eprint/27087/
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https://eprints.ums.edu.my/id/eprint/27087/1/Brand%20co-creation%2C%20revitalising%20Bumiputera-owned%20SMEs%20post-COVID-19-ABSTRACT.pdf
https://eprints.ums.edu.my/id/eprint/27087/2/Brand%20Co-Creation%2C%20Revitalising%20Bumiputera-Owned%20SMEs%20Post-COVID-19.pdf
https://eprints.ums.edu.my/id/eprint/27087/

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