Save the best for last: Branding during covid-19's war

• Main Authors: Charlie Albert Lasuin, Azizah Omar
• Format: Proceedings
• Language: English; English
• Published: Universiti Malaysia Sabah 2021
• Subjects: HD2340.8-2346.5 Small and medium-sized businesses, artisans, handicrafts, trades; HF5549-5549.5 Personnel management. Employment management
• Online Access: https://eprints.ums.edu.my/id/eprint/31483/1/Save%20the%20best%20for%20last%2C%20Branding%20during%20covid-19%27s%20war-ABSTRACT.pdf; https://eprints.ums.edu.my/id/eprint/31483/2/Save%20the%20Best%20for%20Last%2C%20Branding%20During%20Covid-19%27s%20War.pdf; https://eprints.ums.edu.my/id/eprint/31483/; https://drive.google.com/file/d/1fEDZliMTjTzkjDwn3BF86-eXNMa8Gnc5/view?usp=sharing

A year ago, the world population was mesmerized with the infamous disease that was predictably began in Wuhan, China. The disease shifting its activity from the endemic into epidemic until reached out the pandemic status. The virus named as COVID-19, struck drastically into almost everywhere around...