Factors affecting generation z’s intention to use virtual banking in Malaysia: a study in the post covid-19 pandemic
Currently, there is still a significant gap in understanding Malaysian Gen Z’s behavioural intention towards virtual banking. However, Gen Z represents a huge customer segment that is targeted by the virtual bank. This study aims to understand the factors that affect Gen Z’s behavioural intention to...
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| Format: | Final Year Project / Dissertation / Thesis |
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2022
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| Online Access: | http://eprints.utar.edu.my/4858/1/24._Hew_Jun_Hung_1802770.pdf http://eprints.utar.edu.my/4858/ |
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