Examining the mediating effect of attitude towards electronic Words-of Mouth (eWOM) on the relation between the trust in eWOM source and intention to follow eWOM among Malaysian travellers
This study aims to investigate the influence of trusting electronic word-of-mouth (eWOM) sources available online and attitude on intention to follow eWOM among travellers in Malaysia. A total of 280 questionnaires were collected from respondents via an online survey. The findings indicate that trus...
Saved in:
Main Authors: | Nur Thara Atikah Zainal, Amran Harun, Lily Jaratin |
---|---|
Format: | Article |
Language: | English |
Published: |
Elsevier
2017
|
Subjects: | |
Online Access: | https://eprints.ums.edu.my/id/eprint/19588/1/Examining%20the%20mediating%20effect%20of%20attitude%20towards%20electronic%20Words.pdf https://eprints.ums.edu.my/id/eprint/19588/ https://doi.org/10.1016/j.apmrv.2016.10.004 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Electronic Word of Mouth (eWOM) on restaurants in Sarawak
by: Tan, Chin Choo, et al.
Published: (2016) -
Antecedents and consequences of eWOM in social commerce
by: Ali, Sahabi Y., et al.
Published: (2018) -
Electronic Word-Of-Mouth (eWOM) Behavior in Malaysia: Successful Marketing Strategy
by: NH Marmaya, et al.
Published: (2018) -
Impact of Electronic Word-of-Mouth (eWOM) on travellers’ green hotel booking intentions and policymaking
by: Yadegaridehkordi, Elaheh, et al.
Published: (2022) -
The influence of electronic words of mouth (eWOM) on the Malay film industry / Abdul Aziz Azizam
by: Azizam, Abdul Aziz
Published: (2014)