An empirical study of emotional labor on customer loyalty intentions with mediating role of perceived service quality in banking sector
The purpose of the study is to investigate the relationship between emotional labor and customer loyalty intentions. Investigating the mediating role of perceived service quality between the above variables is another objective of the study. The theoretical model of the effect of employee emotional...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Malaysia Pahang
2022
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| Subjects: | |
| Online Access: | http://umpir.ump.edu.my/id/eprint/34325/1/An%20empirical%20study%20of%20emotional%20labor%20on%20customer%20loyalty.pdf http://umpir.ump.edu.my/id/eprint/34325/ https://doi.org/10.15282/ijim.13.1.2022.7037 https://doi.org/10.15282/ijim.13.1.2022.7037 |
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