Brand Loyalty in the Malaysian Banking Sector
This research explores the factors that contribute to brand loyalty in the Malaysian banking sector. A field survey of bank customers that visited banks around Kangar, capital of Perlis, was conducted to determine the significance and influence of the dimensions such as satisfaction, communication,...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://etd.uum.edu.my/2136/1/Mohammad_Naim_Ismail.pdf http://etd.uum.edu.my/2136/2/1.Mohammad_Naim_Ismail.pdf http://etd.uum.edu.my/2136/ |
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