Factors influencing the trending halal food consumption among consumers in Malaysia

• 主要な著者: Ainnur Insyirah Ainor Jamarahman, Ameera Md Daud, Amirah Anisah Muhammad Iqbal Firdausi, Amirah Syahirah Khairul Faizi
• フォーマット: Undergraduate Final Project Report
• 言語: English
• 出版事項: 2023
• オンライン･アクセス: http://discol.umk.edu.my/id/eprint/11898/1/GROUP%204.pdf; http://discol.umk.edu.my/id/eprint/11898/

Nowadays, Halal food is increasingly accepted by all groups of people in this country which is Malaysia regardless of race or religion. The main objective of this study is to determine the relationship between price, attitude and peer influence with factors influencing the trending Halal food consum...