Factor influencing consumer willingness to pay for green foods consumption
Green food is produced using environmentally friendly technology and will not harm the environment. The main objective of this research is to determine the factors that influence the willingness to pay for the consumption of green foods among Universiti Putra Malaysia (UPM) students. A total of 250...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Human Resource Management Academic Research Society
2022
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| Online Access: | http://psasir.upm.edu.my/id/eprint/101460/ https://hrmars.com/index.php/IJARBSS/article/view/15200/Factor-Influencing-Consumer-Willingness-to-Pay-for-Green-Foods-Consumption |
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