Factors influencing the trending halal food consumption among consumers in Malaysia

• Main Authors: Ainnur Insyirah Ainor Jamarahman, Ameera Md Daud, Amirah Anisah Muhammad Iqbal Firdausi, Amirah Syahirah Khairul Faizi
• Format: Undergraduate Final Project Report
• Language: English
• Published: 2023
• Online Access: http://discol.umk.edu.my/id/eprint/11898/1/GROUP%204.pdf; http://discol.umk.edu.my/id/eprint/11898/

Nowadays, Halal food is increasingly accepted by all groups of people in this country which is Malaysia regardless of race or religion. The main objective of this study is to determine the relationship between price, attitude and peer influence with factors influencing the trending Halal food consumption among consumers in Malaysia. It also identifies and proves the factors influencing the trending Halal food consumption among consumers in Malaysia. A total 228 respondents of questionnaires distributed were collected. Additionally, using SPSS tools to get results like Reliability and Validity Test, Descriptive Testing, Correlations and Multiple Linear Regressions. The results shows the significant level or relationship between price, attitude and peer influence with factors influencing the trending Halal food consumption among consumers in Malaysia. To sum up, this study's findings proved that price, attitude, and peer influence are the factors influencing the trending Halal food consumption among consumers in Malaysia. The implications of this study are for business and individual consumers in Malaysia. The trending Halal food gets high acceptance from various races and religions that consider the quality and cleanliness of a food.