Social media usage and its impact on Malaysian organizations / Farzana Parveen Tajudeen

• المؤلف الرئيسي: Tajudeen, Farzana Parveen
• التنسيق: أطروحة
• منشور في: 2014
• الموضوعات: HF Commerce
• الوصول للمادة أونلاين: http://studentsrepo.um.edu.my/4651/1/FARZANA_PARVEEN__CHA090014_PhD_THESIS.pdf; http://studentsrepo.um.edu.my/4651/

The usage of social media among organizations is growing tremendously. Since investments in these technologies are increasing, it is important to investigate the impact of social media usage on organization. This study, using a mixed method approach investigates the factors that influence the social...