Customer Perception Towards The effectiveness Of Social Media marketing On Retail Fashion
The main objective of this study is to identify the factors that influence customer perception towards the effectiveness of social media marketing on retail fashion. This study focuses on the Stimulus-Organism-Response Model (SOR). Generally the study is to investigate the influence of customer char...
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| Format: | Final Year Project Report |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak (UNIMAS)
2017
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| Online Access: | http://ir.unimas.my/id/eprint/33665/1/Rebecca%20Su.pdf http://ir.unimas.my/id/eprint/33665/ |
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