External Technology Acquisition and External Technology Exploitation: The Difference of Open Innovation Effects

• Main Authors: Tajudeen, Farzana Parveen, Jaafar, Noor Ismawati, Sulaiman, Ainin
• Format: Article
• Published: MDPI 2019
• Subjects: HF Commerce; T Technology (General)
• Online Access: http://eprints.um.edu.my/23337/; https://doi.org/10.3390/joitmc5040097

To sustain in today's ever-changing and competitive landscape, firms must work within and outside of their organizations' boundaries. Open innovation (OI) strategies such as external technology acquisition (ETA), and external technology exploitation (ETE), can effectively improve the innov...