The impact of social media marketing on consumer behaviour in the food and beverage (F&B) industry in the Klang valley during covid-19
The goal of this article is to examine the significance between social media marketing and consumer behaviour during the COVID-19 pandemic in Malaysia. The research was conducted in the Malaysian food and beverage industry and focused on how social media influences consumer behaviour. Residents of t...
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| Format: | Final Year Project / Dissertation / Thesis |
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2022
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| Online Access: | http://eprints.utar.edu.my/4845/1/6._TeeJuYi_1900897.pdf http://eprints.utar.edu.my/4845/ |
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